IIDE – The Digital Business School has launched its Post Graduate Program in Digital Marketing & Business Strategy (PGDBS), an 11-month, AI-integrated, on-campus program at its Mumbai and Delhi campuses. The program is designed for aspiring growth marketers and business leaders who want to go beyond digital marketing and develop the business acumen to lead brands, manage P&Ls, and build go-to-market strategies across India’s fastest-growing companies.
The PGDBS offers an advanced track for students who want to go beyond marketing execution into business strategy, e-commerce management, sales and revenue management, and work automation using AI. It spans 15 modules and 1,000 hours, with six dedicated business strategy modules covering e-commerce management, business analytics, GTM strategy, sales and revenue management, advanced AI, and entrepreneurship.
Commenting on the announcement, Karan Shah, Founder & CEO, IIDE, said, “India’s job market is evolving rapidly, and the most in-demand professionals today are those who can work like marketers and think like business owners. This program is built around that shift. It isn’t just about teaching digital marketing; it’s about producing professionals who can own revenue, manage teams, and drive growth from day one.”
The curriculum is taught by faculty and industry practitioners working on brands like Coca-Cola, Blinkit, Amazon, and includes structured immersions at agencies such as Kinnect, Schbang, Ogilvy, White Rivers Media, and Gozoop. Every module is designed around a proof-of-work application; students launch live Google Ads campaigns with real budgets, build and sell brands in a real marketplace, and present strategies directly to brand founders and CMOs.
With 550+ placements in 2025, a highest package of 19 LPA, and 200 new hiring companies onboarded, the PGDBS builds on IIDE’s decade-long track record of delivering real career outcomes for its students.
IIDE alumni have gone on to work at some of India’s and the world’s most sought-after brands – from homegrown disruptors like Plum to global powerhouses like Unilever and Colgate Palmolive, while others have gone on to build their own ventures, building products, agencies, and platforms from the ground up.
About IIDE – The Digital Business School
IIDE – The Digital Business School is India’s leading institute known for its programs in digital marketing, digital business, entrepreneurship and AI. Over the last decade, IIDE has empowered 250,000+ learners across 10+ countries, building a global community of entrepreneurs, creators, and professionals shaping the digital economy. With an industry-led curriculum and a strong emphasis on project-based learning, IIDE focuses on helping learners build skills that translate into real outcomes, whether they are starting a business, growing as creators or advancing their careers in the digital space.
